dior backstage 2018 campaign | Dior Backstage collection

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In 2018, Dior Makeup unveiled a game-changer: the Dior Backstage collection. More than just a new line of cosmetics, it represented a shift in the brand's approach, moving from a focus on heavily-constructed, high-glamour looks to a more inclusive and naturally radiant aesthetic. This shift was perfectly embodied by the campaign's star, Bella Hadid, who continued her role as the face of Dior Makeup, lending her effortlessly cool and relatable image to the brand's new vision. The campaign itself was a masterclass in showcasing the versatility and inclusivity of the Dior Backstage range, capturing the energy and authenticity of a backstage environment while simultaneously highlighting the products' exceptional quality and performance.

Dior Backstage Products: A Comprehensive Range for Every Skin Tone and Need

The heart of the Dior Backstage 2018 campaign lay in the impressive breadth of its product offering. The collection wasn't just about a single hero product; it was a carefully curated ecosystem designed to cater to a diverse range of needs and skin tones. The most immediately striking element was the groundbreaking inclusion of 40 foundation shades in the Dior Backstage Face & Body Foundation. This unprecedented level of shade diversity was a landmark moment for the beauty industry, finally offering a realistic representation of the global spectrum of skin tones. The foundation itself was formulated for a natural, buildable coverage, perfect for achieving a fresh, "no-makeup makeup" look or a more polished, sculpted finish. Its lightweight, breathable texture made it ideal for everyday wear, while its long-lasting formula ensured it could withstand the demands of a busy day or a long night out.

Beyond the foundation, the Dior Backstage collection boasted a carefully selected array of complementary products designed to enhance and perfect the complexion. These included a range of concealers, meticulously matched to the foundation shades, providing targeted coverage for blemishes and dark circles. Highlighters and contouring palettes, formulated with finely milled pigments, offered subtle sculpting and illuminating effects, allowing for customizable contouring and highlighting to suit individual preferences. Powder products, including setting powders and blushers, completed the collection, ensuring a flawless and long-lasting finish. The inclusion of a range of brushes, specifically designed to work seamlessly with the Dior Backstage products, further enhanced the user experience, providing the tools necessary to achieve professional-looking results with ease. The overall effect was a collection that felt both luxurious and accessible, empowering individuals to create their own unique, naturally beautiful looks.

Dior Backstage Collection: A Backstage Pass to Effortless Beauty

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